Paragonis a Y Combinator–backed industrial AI company building the AI growth engine for distributors and manufacturers. Its agents automate order processing, customer engagement, and demand forecasting for the essential industries that keep America running.
The campaign focused on the highest-value accounts: established industrial companies generating approximately $100 million to $300 million in annual revenue. These organizations often span multiple branches, warehouses, and operating teams, with entrenched systems and decades-old supplier relationships. Ten deeply personalized sends booked four meetings. Two became six- and seven-figure enterprise deals, while the other two opportunities remain active in the pipeline.
Personalized gifts sent
Meetings booked
Enterprise deals won, +2 in pipe
Wanna see it in action?
Book a demo
‘The gift didn't just move the meeting rate, it made people genuinely enthusiastic about finding a way to work together. The experience of working with RevSend has been amazing every time.’
Co-founder, Paragon · Draft for approval
The Challenge
Breaking into $100M–$300M industrial accounts where trust is earned slowly
Selling frontier AI into a $100 million to $300 million industrial business is not a typical software sale. The executives are busy, the workflows are mission-critical, and a new partner may touch thousands of orders, customers, and operational decisions. Generic outreach blends into the background. Earning attention requires demonstrating relevance before asking for time.
What the campaign had to accomplish
Show evidence of thorough research into the account and the individual—not surface-level personalization.
Create a premium physical experience substantial enough to be opened, shared, and remembered.
Recognize the people around the target executive, turning a one-to-one send into a broader moment for the office or team.
Give every follow-up a natural human reason to continue the conversation.
A 3D print of Mount Kilimanjaro
THE RESEARCH ARTIFACTS
Every object pointed back to a place, team, era, craft, or cultural detail uncovered before the first meeting.
3D Lake Superior map
Signed Minnesota North Stars puck
Tropopause on vinyl
Schmincke Horadam watercolors
Vintage Renner Beer crate
Moeller championship programs, 1978–80
Proof of provenance · private-signing authentication
The Playbook
Research first. Build an experience. Earn the conversation.
Phase 1: Research until the gift could only belong to one person
Each account received a thorough research deep dive before anything was selected. The work went beyond job titles and company news to uncover personal history, interests, meaningful places, favorite teams, formative experiences, and details connected to the business itself. The point was not to add a first name to a generic gift. It was to find an object that made the depth of the research immediately visible.
Six sends that made the research tangible
A dimensional Lake Superior map. A meaningful geographic connection became a display-worthy artifact, with the lake’s depth and shoreline rendered in layered wood.
Vintage Moeller football programs from 1978–80. The search went all the way down to an exact school, team, and era instead of stopping at a broad sports interest.
A weathered Renner Beer crate. A one-of-one piece of brand history felt discovered, not selected from a corporate gift catalog.
A Neal Broten–signed Minnesota North Stars puck. Private-signing authentication turned a favorite-team connection into a piece of real memorabilia.
A Schmincke Horadam watercolor set. A professional-grade creative tool recognized an interest beyond the recipient’s job title.
Tropopause on vinyl. An unusually specific musical connection became a rare record made for keeping, not another piece of logoed swag.
Phase 2: Turn the research into a premium unboxing experience
Each send was assembled as a complete experience: a high-quality magnetic-close box, a handwritten note explaining why the item had been chosen, and a hyper-personalized gift with an unmistakable connection to the recipient. The presentation made the research visible before a business conversation ever began.
Phase 3: Make the moment bigger than one executive
Some packages included Insomnia Cookies for the office alongside the individual gift. Others incorporated tickets to sporting events and memorable local experiences that could be shared with colleagues, friends, or family. These additions created goodwill beyond the person being targeted and gave the entire account something worth talking about.
The outcome: four conversations, four live opportunities
From ten sends, four meetings were booked—a 40% meeting rate across a deliberately small, high-value account list. Two opportunities closed as enterprise deals in the six- and seven-figure range. The other two remain in the pipeline. The result was not simply attention; it was a path into complex industrial companies where a single relationship can have an outsized commercial impact.