Summer Gifting 101: From Ideas to Strategic Planning for The Second Half of the Year

It's time to soak up the sun and make this summer a memorable one. Showing your client you value their partnership with a specialized summertime gift is a great way to stay top-of-mind and strengthen your client relationships. 80% of buyers say the experience a company provides is just as important as its products and services.

How can you give your clients a well-deserved getaway?

Help your client treat themselves to a well-deserved vacation. Whether it’s an an Uber downtown, a gift to enjoy with the family outdoors, or something to keep cool, RevSend allows for custom gifting options. 

Vacation Vibes

• Physical Gift Ideas: A gift card to a cruise line or airline

• Great Gift Card Ideas:Carnival Cruise Line, Delta Air Lines, Hotels.com, Southwest Airlines, Uber

Keep It Cool

How can you help your clients stay cool this summer? A sweet treat is sure to beat the heat all throughout those long summer days. It’s time to wake up and cool down with an iced coffee, then have an afternoon pick-me-up with a scoop of ice cream, and finally unwind at the end of the day with a chilled wine from RevSend’s wide variety of wine offerings.

• Physical Gift Ideas: A nice drink cooler, iced coffee mugs, or even fun outdoor game like Jenga  

• Great Gift Card Ideas: Cold Stone Creamery, Starbucks, Peet’s Coffee & Tea

How can you help clients create their own summer oasis?

Make sure this summer’s not a bummer by helping transform their backyard into the ultimate destination. Revamp that patio furniture by hanging a hammock, or opt for a new barbecue setup that’ll be sure to get things cooking.

• Physical Gift Ideas: A nice grill, blowup pool for kids, lawn games like cornhole, or even special drinkware that floats in the pool

• Great Gift Card Ideas: Bed Bath & Beyond, Lowe's, Target, The Home Depot

Beach, Please!

It’s time to dip those toes in the sand and soak up that vitamin sea. Make sure this beach trip has all the essentials. Stock up on the sunscreen and pack the cooler full of goodies to make sure that the beach day is full of fun in the sun.

• Physical Gift Ideas: Embroidered towels, a sun hat, or a fun book to read by the pool

• Great Gift Card Ideas: Amazon, Target, Visa

Key Takeaways for Your Corporate Gifting Strategy in the Summer

Summertime is a time to relax, but not when it comes to nurturing your most important relationships. When everyone takes a step back to focus on family and friends, it’s a great opportunity to send a thoughtful, intentional gift. Especially with the summer sales slump, it’ll helpful gear up your sales pipeline to close in the fall.  

For more gifting ideas and tips on building client relationships, visit the RevSend blog. 

FAQs

What is "seasonal gifting" in a professional context? 

Seasonal gifting involves sending clients and business partners thoughtful, timely gifts that align with the current season or holiday, such as a summer theme, to build rapport and stay top-of-mind.

What are the benefits of sending e-gift cards over physical gifts? 

E-gift cards are a great option for seasonal gifting because they offer instant delivery, eliminate shipping costs and deadlines, and provide the recipient with the flexibility to choose a gift they truly want. A 2024 study by Gift Card Granny showed that 72% of consumers prefer gift cards as a form of non-cash reward.

Is it professional to send a gift card to a client? 

Yes, when paired with a personalized message and a summer-themed message, it's a great corporate gifting strategy to build rapport.  

How can I choose a professional gift that aligns with a client's personal interests? 

To choose a relevant gift, research your clients' public social media profiles or past conversations for clues about their favorite things, like their go-to coffee shop or hobbies. For more tips on this, read our B2B gifts guide.